The English indie rock band, Kaiser Chiefs wanted to provide personalized communication to each of their fans for a two-day music festival at Elland Road Football stadium in Leeds, UK.
Contac designed a Concert Guide website (PURL) and personalized Ticket Booklet for every Kaiser Chiefs ticket holder.
Through the PURL, concert goers were privy to a personal video message from the band, ticket and seating information and an opportunity to purchase merchandise prior to the concert.
To complement the PURL each ticket holder also received their own customized Ticket Booklet that contained, among other things, their own commemorative ticket.
The Result?
The impact of communicating on a personal level with their fans was invaluable to the Kaiser Chiefs and created a lasting, tangible experience for the fans that began at pre-purchase and continued well past the event.
And, because opportunities were provided for groups to book restaurants and accommodation through the PURL, additional revenue was gained through hospitality advertising.